Investment opportunities at uppr
At uppr we have the ambition to change the way we develop and exploit real estate. To create places that nourish thriving communities, build upon the neighborhood’s positive energy. And we need your help to do it.
The problem we face
We see vacant buildings and places that are mainly used for one single purpose. So we travel all day long between all our activities and lose touch with our local community. A waste of our time, of the available space and bad for the environment and quality of life.
We all live our lives working, meeting, eating, drinking, playing and relaxing. Activities that demand a lot from the available space around us and put a lot of pressure on sustainable solutions. And we all know space is scarce.
We need to rethink the way we develop the city around us and how we make the best use of all available space. We need to transform small and big buildings into liveable places, close to local communities and closer to nature than we did before. Because we all know space is valuable. It is time to make a smarter, better use of the scarce space and buildings we use, and (re)develop them. To extract more value for everyone. To enjoy life and make the world a better place.
Lack of real involvement of local communities
People want to be involved these days. Involved in the places where the live and choose to stay, for the many hours of every day. Alone and with their families, friends and colleagues. We see the need to closely partnering with community groups and stakeholders.
We believe that places need to bring people together and let communities flourish. With mutually beneficial development and exploitation models, all stakeholders will benefit from the vibrant places to be created. Instead of having one winner taking it all.
Limited flexibility and resilience in functions
The real estate business is currently experiencing a shift in demand; away from the traditional business operating model to more flexible solutions. Investors and users are seeking opportunities to enlarge the flexibility and resilience of spaces in busy central city areas. To deliver more value to investors, entrepreneurs and users.
We believe that technological advancements and digitization, the quest for sustainability, and changes in user lifestyles are all factors that demand a constantly increasing level of adaptability in real estate strategic management and value creation.
Focus on traditional business models
The traditional real estate is used in traditional ways of working and are depending on ‘trusted business models’. Those business models not only limit the attractiveness of a place for users, they also stay behind in generated value per square meter. The rise of the sharing economy, the maturity of proptech and the rising demand towards more flexible functions stimulates the growth of alternative business models.
We believe in places that grow like ecosystems. Places that, by involving and mixing different kinds of functions, have constantly evolving values for businesses and entrepreneurs.
Unilateral scope & fragmentation of functions
Nowadays we see a lack of diversity for users, bringing different types of activity to spaces at all times throughout the day. Buildings are designed, equipped and being used for single purposes. Without using the possibilities and need for crossover functions. Which spoils the use of the available space in most promising areas of cities.
We believe in buildings that mix uses in innovative, unexpected, and exciting ways. We believe in hybrid buildings, where multiple uses are not only mixed together, but interact with each other.
The solution that needs to take place
We create vibrant hotspots to work & meet, eat & drink, play & relax. We transform buildings into vibrant, circular hotspots. Places with a mixology of sparkling functions for many of the activities in our life. For people like you and your family, friends and co-workers, to work & meet, eat & drink, play & relax. Those places are built on the rules of the new economy. We believe in the involvement of local communities, the need to create a diverse and interconnected set of activities, with interchangeability in functions and the use of a sustainable business model.
Frequently Asked Questions
What exactly is uppr, what do I invest in?
You mainly invest in a strong team, a proven business model and a brand that is ready to scale further. Under the uppr brand, we transform public functions of buildings into lively, circular hotspots. Places where we bring together a unique mix of activities: work & meet as a basis, enriched with eat & drink, play & relax. This makes both the ownership and operation of a building more profitable and provides value for the neighbourhood.
Why should I invest in uppr?
Because uppr is the future of how we develop and operate real estate sustainably. In addition, we have a proven business model with serious cash flows. Ready to scale, for investors who believe in sustainable value creation.
Who is behind uppr?
The team behind uppr is a group of entrepreneurs who have been doing business together successfully for more than 20 years. From Buildings that Matter - a wholly owned subsidiary of Powered by Meaning Group - we build uppr's brand and locations. From a team of five experienced entrepreneurs, with a team of specialists, led by Han Hendriks and Ivar Davids.
Which locations does uppr already have?
In 2005 we developed Villa Beukendael in Baarn, in 2016 we opened the Social Impact Factory in Utrecht, in 2018 the circular hotspot C-Bèta and in 2021 Buitenplaats Maartensdijk. In the period 2022 - 2025, the opening of large locations from 1,000 m2 to 3,500 m2 is planned in the cities of Eindhoven, Amsterdam and The Hague. In 2022 we will bring uppr online and continue to build a large network of circular hotspots.
Do you mix owning and operating fixed real estate?
Indeed, think of us as “exploitation developers”. We believe in exploitation that positively contributes to the value for the neighbourhood and that of the building itself. We inextricably connect these two worlds, thereby bypassing the 'split incentive'. We have a unique model for this, in which we connect the interests of the PropCo and the OpCo.
From which ticket can I participate?
You can invest via the contribution of (a portfolio of) real estate for which you are looking for a new exploitation. We are also open to partners who want to help realize multiple locations and operations with a serious investment. Help build uppr places that you can be proud of yourself!
What does Buildings that Matter do?
We bring buildings back to life. We do this by circular renovation or construction of the building. But more importantly: by allowing the right group of residents and users of the location to work together. Buildings are not just a roof over your head, but an environment in which people come together to have fun, to do business and to ensure a beautiful and pleasant living environment. That is why we are committed to giving buildings soul and meaning again. We would like more Buildings that Matter.
If I'm interested, where can I find out more?
We are open to parties that seriously want to help build this future. We like to work with people who add more than just an investment in money. If that sounds like you, let's have a cup of coffee. Please send an email to [email protected].
uppr launches it's new brand
We're excited to present you with the new, stylish uppr brand! We're very happy to see that the character of our dynamic and lively places are well represented in our brand design.
New uppr places are coming soon
Four new uppr places are joining our community. Together, they represented about 12.700 m² (or 136.701 ft²) of rentable floor space. Look for future updates for an official anouncement.